Arkwell SEO Connector Privacy Policy

Last Updated: 2026-05-28

This Privacy Policy explains how Arkwell Agency Ltd. (“Arkwell,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects information when you use the Arkwell SEO Connector WordPress plugin, the Arkwell SEO platform, and related services.

By installing, activating, connecting, or using Arkwell SEO Connector or Arkwell SEO, you agree to this Privacy Policy. If you do not agree, do not install, activate, connect, or use the plugin or service.

1. Who We Are

Arkwell Agency Ltd. operates Arkwell SEO and the Arkwell SEO Connector WordPress plugin.

Contact:

Arkwell Agency Ltd.
Email: info@arkwellagency.com
Website: https://arkwellagency.com

2. Scope of This Policy

This Privacy Policy applies to information collected or processed through:

The Arkwell SEO Connector WordPress plugin;
The Arkwell SEO platform;
Connected websites using the plugin;
Related dashboards, APIs, automations, reporting tools, support systems, and integrations.

This Policy does not apply to third-party websites, services, plugins, hosting providers, analytics platforms, search engines, email providers, or other services that we do not own or control.

3. Information We Collect

Depending on which features are enabled and how your account is configured, we may collect or process the following categories of information.

3.1 Account and Subscription Information

We may collect:

Name;
Business name;
Email address;
Phone number;
Billing or subscription details;
Account login details;
Support communications;
Website or project information;
Subscription, trial, or access status.

3.2 Connected Website Information

When a website is connected to Arkwell SEO, we may collect:

Website domain;
Website name;
Site ID;
API key metadata, such as partial key identifiers;
Plugin version;
WordPress version;
App connection settings;
Sync status;
Error logs;
Timestamps;
Website configuration data required to provide the service.

3.3 Blog, Page, and Content Data

If publishing, content sync, blog status sync, or content update tracking is enabled, we may collect:

Post IDs;
Page IDs;
Titles;
Slugs;
URLs;
Excerpts;
Content/body text;
Post status;
Publish dates;
Modified dates;
Author IDs or names where available;
Featured image URLs;
Featured image titles, captions, and alt text;
Before-and-after content changes;
Content update metadata;
Related technical metadata required to sync, monitor, publish, or report on content.

3.4 SEO, Keyword, and Performance Data

Arkwell SEO may collect or process SEO and performance-related data, including:

Keywords;
Keyword rankings;
Search volume;
Search impressions;
Search clicks;
Click-through rates;
Average positions;
Page URLs;
Keyword history;
Website performance scores;
Page speed data;
SEO audit data;
Sitemap data;
llms.txt data;
Domain or authority metrics where available;
Related reporting, trend, and analytics data.

Some of this data may come from customer-provided sources, connected integrations, public website data, Google Search Console, automation workflows, or other connected tools.

3.5 Lead Tracking and Email Data

If lead tracking is enabled, the plugin may capture selected outgoing WordPress email notifications and send lead-related data to Arkwell SEO.

This may include:

Recipient email address;
Sender email address where available;
Subject line;
Message body;
Email headers;
Form/page/source information;
Website domain;
Timestamp;
IP address where available;
User agent where available;
Other information included in the email notification.

Lead tracking can be limited using allowed recipient settings and ignore lists. Website owners are responsible for configuring these settings appropriately.

3.6 Public Website Files

If daily public data sync is enabled, we may collect:

Public sitemap XML content;
Public page sitemap XML content;
Public post sitemap XML content;
Public llms.txt content;
Related timestamps and website identifiers.

3.7 Technical and Usage Information

We may collect technical information such as:

IP address;
Browser type;
Device information;
User agent;
Referring URLs;
Log data;
Error messages;
API request metadata;
Authentication metadata;
System activity logs;
Feature usage information;
Security and diagnostic data.

4. How We Collect Information

We may collect information:

Directly from you;
Through your Arkwell SEO account;
Through the Arkwell SEO Connector plugin;
Through connected WordPress websites;
Through APIs and automation systems;
Through integrations you authorize;
Through support communications;
Through public website data;
Through server logs, analytics, and diagnostic tools.

5. How We Use Information

We use information to:

Provide Arkwell SEO services;
Connect WordPress websites to Arkwell SEO;
Publish, sync, monitor, and report on website content;
Track SEO performance and keyword data;
Display dashboards and reports;
Track leads when lead tracking is enabled;
Sync public website files such as sitemaps and llms.txt;
Monitor website and plugin status;
Troubleshoot errors;
Maintain security;
Prevent abuse;
Improve our services;
Provide customer support;
Manage accounts, subscriptions, billing, and access;
Comply with legal obligations;
Enforce our Terms of Service.

6. Legal Basis and Consent

Where required by law, we collect, use, and disclose personal information with consent or another lawful basis.

Website owners are responsible for obtaining any required consent from their own website visitors, customers, leads, employees, contractors, users, or other individuals whose information may be processed through their website and transmitted to Arkwell SEO.

If you enable lead tracking or other features that process personal information, you are responsible for ensuring that your website privacy policy and notices properly disclose that information may be collected, processed, and transmitted to Arkwell SEO.

7. How We Share Information

We do not sell personal information.

We may share information with:

Service providers that help us operate Arkwell SEO;
Hosting providers;
Database and infrastructure providers;
Email and communication providers;
Automation and integration platforms;
Analytics, monitoring, and logging tools;
Payment processors where applicable;
Contractors or team members who help provide support or services;
Legal, regulatory, or government authorities where required;
Business successors if we sell, merge, reorganize, or transfer part of our business.

We share information only as needed to provide, support, secure, improve, or legally operate the service.

8. Third-Party Services

Arkwell SEO may connect with or rely on third-party services, such as:

WordPress;
Firebase or Google Cloud services;
Google Search Console or related Google services;
Hosting providers;
Email providers;
Automation platforms;
Analytics and monitoring tools;
Image or content providers;
Other integrations selected or authorized by the user.

Third-party services are governed by their own terms and privacy policies. We are not responsible for the privacy practices of third parties we do not control.

9. Data Storage and Location

Information may be stored and processed in Canada, the United States, or other locations where we or our service providers operate.

By using Arkwell SEO or Arkwell SEO Connector, you understand that information may be transferred to and processed in jurisdictions outside your province, state, or country. Those jurisdictions may have different privacy laws.

10. Data Retention

We retain information for as long as reasonably necessary to:

Provide the service;
Maintain your account;
Support connected websites;
Keep business and financial records;
Troubleshoot and secure the service;
Comply with legal obligations;
Resolve disputes;
Enforce agreements;
Maintain backups and logs.

We may delete or anonymize information when it is no longer needed, subject to legal, operational, backup, security, and accounting requirements.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, disclosure, alteration, or destruction.

These safeguards may include:

Authentication controls;
API keys or tokens;
Access controls;
HTTPS transmission;
Logging and monitoring;
Limited access by authorized personnel;
Security reviews and updates;
Data storage safeguards provided by our infrastructure providers.

No method of transmission or storage is completely secure. We cannot guarantee absolute security.

12. API Keys and Credentials

The plugin may use Site IDs, API keys, tokens, or similar credentials to authenticate connected websites.

Website owners are responsible for keeping credentials secure and limiting access to authorized users.

If you believe credentials have been compromised, contact us immediately.

13. Your Privacy Choices

Depending on your account, configuration, and applicable law, you may be able to:

Disable optional plugin features;
Disable lead tracking;
Configure allowed recipient lists;
Enable or disable ignore lists;
Disconnect a website;
Request access to personal information;
Request correction of personal information;
Request deletion of certain information;
Cancel or close your account;
Contact us with privacy questions or complaints.

Some information may need to be retained for legal, security, billing, backup, dispute, or operational reasons.

14. Access, Correction, and Deletion Requests

You may contact us to request access to, correction of, or deletion of personal information we hold about you, subject to identity verification and applicable legal limits.

Contact:

info@arkwellagency.com

We may need to retain certain information where required or permitted by law.

15. Website Owner Responsibilities

If you use Arkwell SEO Connector on a website, you are responsible for:

Having authority to connect the website;
Informing users about the collection and use of their information;
Obtaining required consent;
Maintaining your own privacy policy;
Responding to privacy requests from your users, customers, and leads;
Configuring plugin settings appropriately;
Avoiding unnecessary collection of sensitive information;
Ensuring your website forms and email notifications do not send information to Arkwell SEO that you are not authorized to process.

16. Sensitive Information

You should not intentionally send sensitive personal information to Arkwell SEO unless it is necessary, lawful, and properly consented to.

Sensitive information may include health information, financial account information, government identification numbers, children’s information, precise location data, or other highly sensitive data.

If your website forms collect sensitive information, you are responsible for ensuring that your use of Arkwell SEO is appropriate for that data.

17. Children’s Privacy

Arkwell SEO is intended for business use and is not directed to children.

We do not knowingly collect personal information from children through Arkwell SEO. If you believe a child has provided personal information through the service, contact us.

18. Cookies and Similar Technologies

Arkwell SEO or related websites may use cookies, local storage, IndexedDB, or similar technologies to:

Keep users logged in;
Remember settings;
Improve performance;
Cache dashboard data;
Provide security;
Analyze usage;
Support service functionality.

You can control cookies through browser settings, but disabling cookies or storage may affect service functionality.

19. Local Browser Storage and Cached Data

The Arkwell SEO dashboard may store certain data locally in the browser, including through cache, local storage, IndexedDB, or similar technologies.

This may help the app load faster and reduce repeated database reads.

Users should use Arkwell SEO only on trusted devices. If you use a shared or public device, log out when finished and consider clearing browser storage.

20. International Users

If you access Arkwell SEO from outside Canada, you are responsible for ensuring your use complies with laws applicable to you, your business, your website, and your users.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update it, we will change the “Last Updated” date above.

Continued use of Arkwell SEO or Arkwell SEO Connector after changes means you accept the updated Privacy Policy.

22. Contact Us

For privacy questions, access requests, correction requests, deletion requests, or complaints, contact: